“Our top sector pick in the Korea entertainment sector is HYBE, as we believe BTS’s comeback in 1H26 offers strong monetisation potential across core businesses recorded music, concerts, and merchandise (MD)—along with a well-diversified global artist portfolio spanning the US and Latin America,” write Hong and Kang in their Dec 10 note.
Nomura analysts Angela Hong and Won Kang are maintaining their “buy” call and target price of KRW354,000 ($311.25) on South Korean entertainment company Hybe. The K-pop giant is best known for managing the boy-band BTS, the best-selling Korean musical act in history.
BTS comprises seven members: RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. The group was basking at the height of their popularity when its members went on hiatus in 2022 to fulfil their compulsory military service obligations. South Korea’s male citizens between the age of 18 and 35 typically serve in the military for about two years.
