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Swift and Coldplay concerts a 'gift that keeps on giving' for CLAS, says CGS International

The Edge Singapore
The Edge Singapore  • 3 min read
Swift and Coldplay concerts a 'gift that keeps on giving' for CLAS, says CGS International
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The string of performances by Taylor Swift and Coldplay is a "gift that keeps on giving" for CapitaLand Ascott Trust (SGX:HMN) , which runs a network of properties in cities where these concerts will be held, write CGS International analysts Lock Mun Yee and Natalie Ong in their April 4 note.

Lock and Ong, citing data from Smith Travel Research, note that revenue per available room for the Swift concert days were up between 60%, 50%, 120% and 40% y-o-y for Singapore, Tokyo, Melbourne and Sydney. 

In contrast, the lift enjoyed the cities during days without the concerts were 12%, 40%, 10% and 15%, the analysts say, as they reiterate their "add" call.

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