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US equity downturn ‘not a good indicator’ for luxury stocks, but Morningstar thinks Balenciaga owner is undervalued

Jovi Ho
Jovi Ho • 2 min read
US equity downturn ‘not a good indicator’ for luxury stocks, but Morningstar thinks Balenciaga owner is undervalued
“Equity prices had significant predictive power for luxury sales before the pandemic; 59% lagged correlating with luxury industry growth on S&P 500 returns over 2007-2019.” Photo: Bloomberg
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Morningstar Equity Research is maintaining its fair value estimates for luxury stocks in its coverage after US President Donald Trump announced reciprocal tariffs on large parts of the world. 

Tariffs of 20% on the European Union, 10% on the UK and 31% on imports from Switzerland are having the most impact on Morningstar’s coverage, says senior equity analyst Jelena Sokolova. 

In addition, Trump’s 36% tariffs on Thailand could also affect Danish jewellery manufacturer and retailer Pandora, as most of its manufacturing takes place there. 

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