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Connecting with Chinese consumer emotions

Daryl Guppy
Daryl Guppy • 5 min read
Connecting with Chinese consumer emotions
Lockdowns and health concerns prompt consumer reflection, particularly noticeable among older, affluent demographics. This shift prioritises work-life balance, redirecting spending habits accordingly. Photo: Bloomberg
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China’s GDP surged 5.3% higher than the anticipated 4.6%, outpacing observers’ expectations.

This uptick is unsurprising given the resurgence in discretionary spending, a telling gauge of China’s economic vitality and outlook.

The recovery doesn’t entail reverting to pre-pandemic spending norms. High-end fashion and luxury sectors are already feeling the pinch, witnessing reduced sales despite overall economic upticks.

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