It has long been held true by many that China businesses suffered because few brands were known in Western markets. BYD, Haier, Huawei and Xiaomi were among the first mid- to upper-end China brands to get recognition in global markets. They were followed by a myriad of smaller and sometimes niche brands.
For the first time in several years, I was working in Kuala Lumpur this week. I know I shouldn’t be surprised, but I was surprised by the number of mainland Chinese outlets and products in the city.
This goes beyond the expected BYD electric vehicles, Miniso shops and Pop Mart vending machines. It reflects the gradual but steady expansion of China brands into overseas markets.
