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Kingsmen expands relationship with Hasbro to launch family entertainment centres

Samantha Chiew
Samantha Chiew • 2 min read
Kingsmen expands relationship with Hasbro to launch family entertainment centres
SINGAPORE (June 10): Kingsmen Creatives says its US-based subsidiary, Kingsmen Xperience, has entered into a licensing agreement with Hasbro International, a subsidiary of Nasdaq-listed Hasbro Inc, to create, build and operate a new edutainment concept in
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SINGAPORE (June 10): Kingsmen Creatives says its US-based subsidiary, Kingsmen Xperience, has entered into a licensing agreement with Hasbro International, a subsidiary of Nasdaq-listed Hasbro Inc, to create, build and operate a new edutainment concept incorporating a suite of Hasbro brands into family entertainment centre attractions across Asia Pacific.

Some of the Hasbro’s brands to be included are Play-Doh, Lite-Brite and Tinkertoy.

According to the agreement, Kingsmen will co-conceptualise, create, build and operate multiple family entertainment centre attractions across Asia Pacific with the first location to open by 2021.

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