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It’s not just K-pop. Korean instant noodles are taking over the world too

Kwan Wei Kevin Tan
Kwan Wei Kevin Tan • 10 min read
It’s not just K-pop. Korean instant noodles are taking over the world too
Shares of the South Korean ramyeon maker Samyang Foods are up by 65% year to date. Photo: Albert Chua/The Edge Singapore
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For most people, instant noodles are a convenience food and something to be quickly whipped together for a late-night supper. But for some fans of ramyeon, the Korean version of instant noodles, the simple dish is their number one go-to food option, even when they are dining out as well.

Chloe Lim orders ramyeon at least once a week whenever she dines at Korean restaurants or eateries. “For me, when I order ramyeon, I find it quite comforting. Sometimes I’m just craving something warm, like when the weather is cold, and I find ramyeon to be like a comfort food for me,” says Lim, who works in the financial sector.

Lim’s penchant for Korean food stems from her love of Korean entertainment and reality game shows such as Physical: Asia and The Devil’s Plan. Watching celebrities having ramyeon piqued her interest in it.

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