Are our emotions defined by our personality?
Imagine a world where investment decisions are made solely based on the fundamentals and financial analyses of businesses. The possibility of that happening is similar to that of one walking out of a Singles’ Day sale empty-handed! It would be nice, but we all know that it is highly impossible.
Most investors, you and I alike, are not perfectly rational when making investment decisions (or shopping for that matter). We are greatly influenced by our emotions, biases and cognitive limitations. After all, we are only human.
