TAM (Total Addressable Market)
As the saying goes, “There are two kinds of forecasters: those who don’t know, and those who don’t know they don’t know”. Recently, we have been seeing plenty of the latter kind, garbed as analysts, Unicorn founders, freshly-minted CEOs and “experts” as they engage in modern-day snake oil salesmanship, which is what passes for fundamental equity research these days. The difference between making forecasts and predictions is the difference between a rational investor and a soothsayer.
Today, some companies and analysts intentionally use a different set of rules. A new jargon-littered language has been invented and enthusiastically adopted by the investing community. Some of the words or phrases being used (and over-used) these days could cause confusion. Let’s look at a few.
