Since then, the company has forged ahead in digitalisation to further differentiate itself. When executing projects, it uses its BIM models during regular progress meetings to show customers a 3D perspective on how they can optimise their space. “They get a good and clear sense of their floor plate and can start planning how to fit out the space even before completion, saving time and resources.”
When Lim Han Ren joined Soilbuild Construction in 2020, the company’s staid presentations to potential clients required significant improvements. “As we started to bid for jobs after the Covid-19 pandemic, I realised our traditional PowerPoint slides were losing the attention and interest of potential customers,” says Lim, the Singapore-based builder’s executive director and group CEO.
To address this issue, he worked with his team to begin using videos in such presentations during project tenders, with beautiful renderings of potential customers’ proposed builds created using building information modelling (BIM) software. “With these video renderings, we can also highlight certain unique elements of the buildings to show that our team fully understood the tender brief. We immediately saw a lot more engagement.”
