The luxury segment now accounts for close to 20% of all hotel transactions in the region, more than double the 8% share seen in 2017 and above the 16% recorded before Covid-19, according to JLL, as investors favour experience-driven assets over traditional commercial real estate.
Luxury hotels are emerging as one of Asia Pacific’s most sought-after real estate assets, as deep-pocketed investors increasingly gravitate towards hospitality properties that offer both prestige and long-term resilience, says JLL.
Luxury hotel transaction volumes across Asia Pacific surged 77% between 2017 and 2025, reaching approximately US$2.1 billion ($2.68 billion) in 2025, according to JLL. The figure marks one of the sector’s strongest years since the pre-pandemic peak of more than US$2.4 billion recorded in 2019.
