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Vietnam a ‘dynamic growth market’ for Ascott

Gerine Tang Yi Qian
Gerine Tang Yi Qian • 11 min read
Vietnam a ‘dynamic growth market’ for Ascott
Ascott Tay Ho Hanoi, located on the shores of West Lake in Hanoi’s upscale Tay Ho District, is set to become Ascott’s largest full-service Mice hotel. Photo: The Ascott
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Vietnam’s Mice market reached US$5.1 billion in 2025 and is expected to reach US$7.3 billion by 2034. How is Ascott positioning to capture this demand in Southeast Asia’s new tourism hotspot?

The Ascott is doubling down on its growth in Southeast Asia and momentum remains firmly anchored in this region. According to an April 20 announcement, Ascott says it plans to open more than 25 properties across the region over the next 12 months.

The wholly owned lodging business unit of CapitaLand Investment (CLI) has a legacy dating back more than four decades. Ascott started as an asset-heavy real estate company when it introduced Asia Pacific’s first serviced residence — The Ascott Singapore — in 1984.

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