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The tail in retail: Is pet-friendly the way for malls?

Belle Neo
Belle Neo • 12 min read
The tail in retail: Is pet-friendly the way for malls?
As Singapore’s pet population and pet spending continue to climb, some mall operators are putting pets front and centre to get ahead of the curve. Photo: Albert Chua/The Edge Singapore
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With Singapore’s pet market expected to hit US$184.4 million this year, mall operators are banking on the pet-friendly angle to reel in ‘pawrents’

Hooks jutting out from the sidewalk, tiny ground-level water coolers and trash bins painted with the signature terrier silhouette — you may be increasingly noticing these features during shopping trips at the mall, not just at the park. A furry creature could be sitting under the hood of the stroller or at the table with the rest of the family, indulging in the same outdoor excursions that us humans treat ourselves to.

As Singapore’s pet economy continues to grow, more and more companies are seeing the efficacy of drawing “pawrents” in. Specifically, mall operators are now deliberately engineering their properties to accommodate Singapore’s many pet owners, recognising the commercially significant opportunities to be explored in this sector.

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