The refreshed experience will be progressively introduced across nine of its 12 managed malls. Key enhancements include a unified retail identity, revitalised concierge counters, roving Service Ambassadors and Singapore’s first in-store wayfinding and mapping solution.
Frasers Property Singapore has announced a unified retail brand and service identity, alongside digital and physical customer touchpoints.
According to a Jan 29 announcement, these initiatives reinforce the company’s commitment to creating community-first, inclusive and vibrant retail environments that go beyond transactions.
