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From maintenance to experience: Rethinking facilities management in commercial real estate

Natalie Craig
Natalie Craig • 4 min read
From maintenance to experience: Rethinking facilities management in commercial real estate
Facilities management, once viewed mainly as a cost centre, has become a strategic lever for unlocking and maintaining sustained asset value, says Natalie Craig, CEO of Cushman & Wakefield Singapore. Photo: Albert Chua/The Edge Singapore
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For decades, the success of commercial real estate has been defined by location and quality of the physical asset. Today, that definition is evolving. Increasingly, it is not just what a building is, but how it performs day-to-day, that determines its competitiveness — bringing building operations into focus like never before.

In Singapore, this shift is becoming especially pronounced. Rising labour costs, ageing infrastructure and stricter sustainability expectations are putting sustained pressure on operating models.

At the same time, occupiers expect more. Reliability, comfort and seamless workplace experiences are no longer differentiators — they are baseline expectations.

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