SINGAPORE (May 11): In the wake of a short-selling attack, shares in Venture plunged 32.6% within three weeks to hit a low of $19.42 on May 2.

This came after over one million of its shares were shorted on April 20. Then, a group calling itself Valiant Varriors said in a blog post on April 24 that Venture was being affected by weakening sales of smokeless cigarette devices produced by Philip Morris International.

Valiant Varriors claims about 30% of Venture’s revenue comes from Philip Morris’ iQOS heat-not-burn devices, and said Venture’s sales orders for the device have declined 50% from initial 2018 forecasts.

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