If at all, AI will likely help create new topline opportunities by creating new businesses that are driven by AI and improving bottom lines by simplifying certain human touchpoints, thinking (manual steps), and automating some decision systems.
Why ARE we obsessing over ROI then, when it comes to AI?
Let me ask you a question: When was the last time you calculated the return on investment (ROI) of your email? Or the Internet? Did you ever sit down and crunch numbers to figure out if the World Wide Web was “worth it”? Of course not. These technologies weren’t about efficiency; they were about reinventing the way we live, work, and connect. They revolutionised the way we live, work, and interact, making it invaluable and near indispensable. They were foundational. They changed the game.
I've seen firsthand how businesses are approaching artificial intelligence (AI). And frankly, too many are treating it like a glorified cost-cutting exercise. They're asking, "How many jobs can we automate?" "How much efficiency can we squeeze out?" They’re chasing pennies when they should be reaching for the stars.
