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DBS taps on generative AI to democratise career coaching bank-wide

Nurdianah Md Nur
Nurdianah Md Nur • 3 min read
DBS taps on generative AI to democratise career coaching bank-wide
(From left) Lim Him Chuan, DBS Singapore country head; Senior Minister of State Tan Kiat How; and Lee Yan Hong, head of Group Human Resources at DBS Bank, at the launch of iCoach. Photo: DBS
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DBS Bank is extending coaching to all employees across its network through a new generative AI platform to build a more resilient and future-ready workforce.

Called iCoach, the platform offers employees customised career advice and development support, traditionally reserved for top executives. Built in collaboration with coaching expert Marshall Goldsmith, iCoach is tailored to the bank’s job roles and internal career pathways, offering employees guidance on performance, interpersonal skills, and career progression.

Managers can also use iCoach to support their teams’ development and leadership strategies. All interactions with the platform are confidential, according to DBS.

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