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How CPF Board embeds ‘everyday AI’ while guarding public trust

Nurdianah Md Nur
Nurdianah Md Nur • 5 min read
How CPF Board embeds ‘everyday AI’ while guarding public trust
A CPF Board employee using NICE 2.0. Photo: Central Provident Fund Board
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Singapore’s Central Provident Fund (CPF) Board is integrating “everyday AI” into how its employees work, seeking to modernise service delivery without compromising the trust and reliability members expect.

“Our AI strategy is about empowering every CPF officer to be AI-ready… to enhance productivity, deliver better services and improve the employee experience,” says Soh Tse Min, CPF Board’s group director for customer relations, in an interview with The Edge Singapore at Salesforce’s Dreamforce conference.

CPF Board’s approach moves beyond traditional centralised AI teams. It has established a three-tier strategy: basic AI literacy for all staff, advanced skills for a core group, and specialist expertise at the top. The goal is to democratise AI use while maintaining depth of expertise.

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