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The Stock Exchange of Thailand boosts operational efficiency with Google AI

Nurdianah Md Nur
Nurdianah Md Nur • 3 min read
The Stock Exchange of Thailand boosts operational efficiency with Google AI
The generative AI-powered search solution empowers SET’s workforce to deliver market intelligence, facilitate equity issuance, and uphold market integrity with greater efficiency and agility. Photo: AI
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The Stock Exchange of Thailand (SET) and Google Cloud have jointly developed and deployed a generative AI-powered search solution to enhance operational efficiency for the stock exchange’s workforce and listed companies.

Called “ATLAS” (Automated Thai Listed Company AI-Info System), the solution is built using Google Cloud’s Vertex AI platform and powered by Google’s Gemini 2.0 Flash model.

Users can ask ATLAS questions in everyday language, just like having natural, multi-turn conversations with colleagues. With a human-like understanding of the context and intent behind each query, ATLAS would respond with relevant information sourced directly from SET's industry-specific knowledge base.

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