Yet the region’s path to truly digitally transform is not as straightforward, as the tech sector continues to parry challenges such as economic headwinds, continued layoffs, and the rise of AI — posing the need to rethink their structures and organisational processes to keep up with competition while managing cost efficiency.
The Asia-Pacific (Apac) region is booming with opportunities for digital transformation (DX) — and Southeast Asia’s digital economy is expected to reach $1 trillion in 2030.
Hence, all classes of established professionals — especially those hawking all manner of “world-class” services — have embraced this notion, learning how to employ technologies such as generative artificial intelligence (AI) in their work. A PwC study shows 79% of CEOs in Apac said they were refocusing their investment efforts on DX.

