Fraudulent e-commerce websites can be set up in minutes using AI and other tools requiring minimal technical knowledge. AI-generated product descriptions, polished imagery and fake customer reviews can dupe shoppers into thinking they're dealing with legitimate businesses, often leveraging the branding of well-known retailers to deepen the illusion.
Scammers are increasingly turning to artificial intelligence (AI) to aid their scam operations.
According to the Microsoft Anti-Fraud Team, AI-powered fraud attacks – especially in e-commerce and employment – are happening globally, with much of the activity coming from China and Europe.
