With expectations for issue resolution averaging a mere 24 minutes, brands have a razor-thin window to act before shoppers jump ship. So, how can brands rise to the challenge during the hyper-competitive, make-or-break year-end shopping season?
Amid the holiday rush in Singapore, digital patience is melting faster than snow on a warm sidewalk. A single lag or hiccup is enough to send shoppers clicking away in search of the path of least resistance to the perfect gift.
This behaviour isn’t just anecdotal as Singapore consumers lead the region in digital impatience. Based on a recent survey, 41% expressed impatience with automated channels compared to the 32% regional average.
