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How F1 offers fans an immersive at-home viewing experience

Nurdianah Md Nur
Nurdianah Md Nur • 4 min read
How F1 offers fans an immersive at-home viewing experience
Formula One is leveraging Lenovo’s solutions to bring fans closer to the action, even if they are watching the race remotely. Photo: Formula One
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Watching Formula 1 (F1) has become an immersive experience, even for fans catching the races remotely. Fans can feel like they are in the driver’s seat with access to live timing features and live onboard camera feeds, allowing them to see every high-speed turn, split-second overtake, and dramatic finish from the driver’s point of view.

To further improve the fan viewing experience, the F1 organisation explored the use of Lenovo’s AI-enhanced hardware to scale the number of live-stream videos while improving video quality and content consistency. With Lenovo’s AI PCs (or personal computers designed to handle artificial intelligence (AI) tasks efficiently), F1 could accelerate video processing speeds by automatically detecting low-quality frames from cameras on each car and performing dynamic corrections for clearer video quality.

“We are working with Lenovo to develop AI-optimised products as well as ensure we have the right IT infrastructure that supports our global sport. We hope AI devices like AI PC will help us improve our productivity, creativity and collaboration,” says Lee Wright, head of IT Operations at Formula 1, at a media roundtable hosted by Lenovo on April 3 in Nagoya, Japan.

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