The non-profit received 30,000 dial-ins on TV and saw 24,000 concurrent web users on its donation page during the event. It was able to ensure seamless connections for those by rapidly scaling its Boomi services to focus on priority systems – including the MyRedCross portal, customer relationship management system (CRM) Pivotal, financial application Technology 1, and other internal cloud services.
Providing cash assistance grants to affected individuals is one way the Australian Red Cross helps with disaster relief. However, raising funds on-demand and processing a huge volume of transactions in a short period of time can be challenging.
In February 2022, severe floods destroyed thousands of homes and livelihoods of communities in northern New South Wales and southern Queensland. The Australian Red Cross held a five-hour live telethon across three major Australian commercial TV networks to raise funds for the affected.
