Media agencies will not stop upgrading their personalised services in the coming decades. The younger generation and post-millennials who are enthusiastic for virtual forms of entertainment will be the specific segment they seek to reach. Therefore, applications of Virtual Reality (VR), Augmented Reality (AR) and the combination of both, i.e., Mixed Reality (MR), technologies will come into the spotlight.
Innovative technologies continue to influence the future development of the media industry. How will this industry evolve (or re-evolve) over the next 30 years as we approach the midpoint of this century?
It is envisaged that, in the near future, advancements in big data analytics will facilitate highly personalised information and communication services, while 5G/6G (or nG) communication technology will enable multi-channel data collection and dissemination, leading to ubiquitous and timely information delivery. In addition to that, Artificial Intelligence (AI) will be key to ensuring information authenticity and security.
