The majority of businesses (90%) surveyed also recognise that messaging apps are important for success, and are using them for various use cases.
Business messaging has become integral to both consumers and businesses in Asia Pacific (APAC).
According to a recent study by Meta and Boston Consulting Group, one in three consumers in the region are chatting with businesses at least once a week, regardless of their age groups. Eighty percent of them also plan to continue using messaging to interact with businesses.
