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Don't lose sight of the big picture during tech investments

Honchew Seetoh
Honchew Seetoh • 4 min read
Don't lose sight of the big picture during tech investments
Here's why application programming interfaces (APIs) are valuable as enterprises manage operational changes.
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The pressure is increasing for businesses in Asia Pacific to deliver personalised, app-like experiences for customers and employees alike, while recovering economically from the pandemic. It has contributed to a deluge of technology investments.

Even before the pandemic, business leaders were focused on leveraging technology to build more coordinated operations to facilitate seamless engagement with internal and external stakeholders. Market intelligence firm International Data Corp (IDC) expects that by 2025, 75% of business leaders in Asia-Pacific will make use of digital platforms.

Application Programming Interfaces (APIs) are providing a gateway for this accelerated rebound by offering pre-configured building blocks that can be leveraged quickly and repeatedly to accelerate the development and launch of new products or services.

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