Data has become the new currency in the age of AI, and the efficacy of AI tools relies heavily upon the quality of data sets on which they are trained. At the same time, the use of data in AI initiatives has become a cause for concern amongst consumers in Singapore. The numbers speak for themselves – Adobe’s State of Customer Digital Experience report found that 61% of consumers fear unauthorised use of personal data as brands harness Generative AI, while 64% express concern over excessive data collection.
This year, the Singapore government unveiled its national plans to invest more than S$1 billion into artificial Intelligence (AI) over the next five years, enabling businesses to capitalise on AI and other technological advancements. While this move will further propel enterprises to adopt or expand AI capabilities, it is crucial to ensure that any data fueled into the algorithms is being used responsibly and transparently.
Data privacy is top of mind
