Covid-19 has forced change on almost all people and businesses. In fact, our recent poll with YouGov revealed how 82% of data-driven companies believe they gained critical advantages as opposed to 39% of non-data driven APJ companies who said the same. People are empowered by the agency of data.
In 1971, John Lennon and Yoko Ono wrote the chart-topping track ‘Power to the People’. It indicated a need for individuals to take control of their paths and soon became a cultural expression that has been used globally in a wide variety of contexts.
And who would’ve thought that we could draw parallels between that track, which was a march to people empowerment in a civil rights movement, and the need to democratise analytics?
