This begs the question: What do businesses really need to deliver on the AI promise? How can they harness generative AI to elevate their business and build competitive advantage?
2024 was predicted to be the year that businesses harness generative AI to deliver greater productivity, strengthen customer relationships and drive higher margins.
Yet, the reality tells a very different story. Recent studies show that, in most cases, generative AI adoption among corporations has not gone far beyond pilots and technical proof of concepts (PoC) on limited use cases. Many businesses don’t know how AI can add value, but feel pressured to keep up with their competitors and ride the latest technology trend. As a result, many businesses appear to underestimate what they need to use generative AI effectively.
