This is because B2B branding is crucial in APAC, where purchasing decisions are emotionally-driven.
Business-to-business (B2B) marketers in Asia Pacific (APAC) are shifting towards creativity-driven brand campaigns to stand out in an increasingly crowded marketplace.
According to a recent LinkedIn survey, 90% of senior B2B marketing leaders in the region said they are increasingly prioritising “creative confidence” over performance marketing and lead generation. They are paying more attention to brand campaigns that harness storytelling and emotion to increase brand stickiness and reach relevant audiences.
