digital marketing

The sunsetting of third-party cookies allows brands to build greater trust through other data sources.

Trials of the new, privacy-sensitive advertising tools will expand to more users in early August, and will ramp up till 2023.

B2B branding is crucial in this region, where purchasing decisions are emotionally-driven.

Director of century-old jewellery brand H. Sena, Medhanie Sena says there’s no better time to rebrand than during a pandemic

Luxury car-maker BMW serves up new sales and marketing strategies to meet the demands of a post-pandemic audience

Advertising legend Sir Martin Sorrell looks to make history again by riding the digital marketing wave.

SINGAPORE (Mar 22): The global influencer industry is one that is poised to reach US$10 billion in size by 2022, according to the Influencer Marketing Report from Business Insider Intelligence.

SINGAPORE (July 11): Singapore Telecommunications was around back when the telegraph was still cool. Now the 139-year-old company is experimenting with video games as a way to raise its profile with millennials.

SINGAPORE (March 31): OCBC Investment Research is reiterating its “buy” recommendation on Singtel at a fair value of $4.25 given its long-term growth prospects as well as resilient earnings on the back of its diversified portfolio of businesses. 

SINGAPORE (June 1): Daiwa Capital Markets is keeping Singapore Telecom at “hold” with an unchanged target price of $3.90, despite the “weak outlook at its Indian and Thai associates”.