The very nature of a bespoke business is about building relationships with clients through interpersonal connections and word-of-mouth marketing. To make matters worse, Covid-19 travel restrictions have also soured business for H. Sena, whose clientele comprises both locals and foreigners who fly in to have their jewellery custom-designed.
Director of century-old jewellery brand H. Sena, Medhanie Sena says there’s no better time to rebrand than during a pandemic
The jewellery industry may not have been the hardest hit by the pandemic — many brands with an online presence are reporting 300%–400% growth in recent months — but smaller bespoke jewellery brands like H. Sena have certainly felt its wrath.
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