The survey also reveals that 63% of Singapore consumers prefer interacting with brands online via digital channels such as websites and mobile apps, email marketing and e-commerce sites. Only a quarter are most responsive when engaging with brands at brick-and-mortar shops.
Forty-three percent of retailers in Singapore find it challenging to build brand awareness, according to a survey by Twilio.
They struggle to break through ad and email fatigue (32%), gain a deeper understanding of consumer behaviour (29%), and measure the effectiveness of their marketing efforts (38%).
