With a key pillar of the advertising- and social media-driven Internet disappearing, collecting and relying on first-party data will be vital for business survival.
Seventy-three percent of business-to-consumer companies in Singapore are still relying on third-party data for their current marketing strategies. As such, 65% say they are not fully prepared for a cookieless world, according to a survey by cloud communication software company Twilio.
Third-party cookies are now blocked by Firefox and Safari – and will soon receive the same fate with Google Chrome by the end of 2023.
