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Digital Economy
Before the cookie crumbles: Leveraging data to orchestrate the brand experience
The sunsetting of third-party cookies allows brands to build greater trust through other data sources.
August 31, 2023
News
Singaporean consumers prefer direct data collection to third-party cookies
Yet, 77% of consumers in Singapore currently either accept all or selected cookies when prompted on websites or apps: Twilio
June 14, 2023
News
Nearly three-quarters of B2C firms in Singapore still rely on third-party data for marketing
Collecting and relying on first-party data as well as ensuring data privacy are crucial for business survival: Twilio's study
April 29, 2022