According to the Singapore survey respondents, a best-in-class customer experience is one that offers consistent interactions across departments (75%) and enables them to get information or complete a task with few touchpoints (71%).
Millennials (53%) and Gen Zers (47%) in Singapore are more open than baby boomers (36%) to the use of artificial intelligence (AI) agents for the creation of more personalised or useful content. More than a third (37%) of local millennial consumers also say they would be comfortable having an AI agent shop for them, according to Salesforce’s latest State of the AI Connected Customer research.
AI agents, or intelligent software that understands and responds to customer inquiries without human intervention, can help retailers drive higher margins and keep consumers buying by delivering good customer service.
