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Intel pledges to retake innovation crown

Bloomberg
Bloomberg • 4 min read
Intel pledges to retake innovation crown
Intel is still the biggest chip maker but has lost its technology edge to TSMC and Samsung
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Intel Corp, playing catch-up in semiconductor technology after losing its long-held dominance, vowed to become the industry leader again in 2025 by rethinking some of the fundamentals of how chips are made, and signed up rival Qualcomm Inc as a manufacturing customer.

Santa Clara, California-based Intel aims to step up innovation and is changing the approach used to measure progress in chip production, arguing that the current system gives competitors Taiwan Semiconductor Manufacturing Co and Samsung Electronics Co an unfair advantage.

CEO Pat Gelsinger – an Intel veteran who rejoined the business after a stint at VMware Inc – took the helm in February with a mission to restore the chipmaker’s former glory. Under his predecessors, Intel suffered years-long delays bringing new types of manufacturing technology online. That has cost it market share and even led some customers to design their own chips.

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