This finding comes from Meltwater’s Digital 2024: Singapore report, a nation focused report of its global digital report surveying the digital footprint of countries worldwide in collaboration with creative agency We Are Social.
The top social media app of choice among Singaporeans is Meta-owned WhatsApp, which ranked number one in both being a favourite and most used platform among the population, according to social and media intelligence company Meltwater.
About 27% of the population rated WhatsApp as their favourite app, while 74.7% said it was their most used social platform.
