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Turning the 'impossible' to the 'unexpected'

Khairani Afifi Noordin
Khairani Afifi Noordin • 6 min read
Turning the 'impossible' to the 'unexpected'
Djoko Susanto has grown Alfamart to a booming business, with 17,000 outlets across Indonesia and the Philippines.
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Djoko Susanto charts Alfamart’s growth from humble grocery stall to sprawling retail empire

Sumber Alfaria Trijaya Tbk (Alfamart) founder Djoko Susanto came from very humble beginnings. The self-made Indonesian billionaire started his entrepreneurial journey at the tender age of 17, selling groceries at his family’s 560 sq ft stall inside a traditional mall in Jakarta.

Today, the 71 years-old entrepreneur has grown Alfamart to a booming business, with 17,000 outlets across Indonesia and the Philippines.

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