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Formula One clinches US$100 mil deal to sell sponsorships to bookies

PC Lee Published on Tue, Sep 18, 2018 / 4:16 PM GMT+8

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(Sept 18): West Ham has Betway, Newcastle United has Fun88 and Fulham has Dafabet.

Fans of many English Premier League football clubs may be familiar with the brands of these betting companies given they are emblazoned across the shirt of their favourite players.

In fact, nine of 20 Premier League clubs and 17 of 24 Championship clubs boast bookmakers as sponsors this season. That means nearly 60% of the clubs in England’s top two divisions have the names of bookies on their shirts.

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