It is often said that sustainability starts at home — and where better to begin than right at the heart of the house? 

Kitchen appliances typically consume the most power and water in today’s homes. Inefficiencies exacerbate the issue, using additional electricity to produce heat that is simply not needed. 

Manufacturing appliances is also highly material-intensive, with the processing of some components negatively impacting the environment. Take stainless steel, for example. A step of its production process, known as pickling, can lead to air, soil and water pollution.

To update the cooking experience for the needs of an increasingly eco-conscious world, Swiss luxury appliance brand V-ZUG is pioneering innovations for kitchen appliances, making them more sustainably produced while maintaining high performance and functionality.

“For us, it’s a three-dimensional approach,” says the company’s head of sustainability Marcel Niederberger on its business model. He explains that V-ZUG takes into account not just the bottom line in terms of profit, but also its impact on people and the planet.