SINGAPORE (July 12): Razer Inc. is shooting for a Hong Kong initial public offering that could value the gaming gear maker at as much as US$5 billion ($6.9 billion) and help fund development of its own mobile phone, people familiar with the matter said.

The company -- which makes accessories from mice to laptops that bear a green tri-headed snake -- is developing a mobile device tailored for its consumer base of hardcore gamers, according to the people.

Razer’s share sale, which will give it ample ammunition to develop new gadgets, will seek to value the company at US$3 billion to US$5 billion, the people said, asking not to be identified talking about internal plans. It aims to list around October, the people said.

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