Indeed, unable to travel overseas and forced to stay at home more often, many people turn to Netflix binge-watching, yoga, baking, or even pick up a new hobby to keep themselves occupied. For consumers of Samurai 2K products, they chose to give their own vehicles a fresh new coat of paint.
Many businesses may have seen a drop in sales and revenue during the Covid-19 pandemic but one Malaysia-based aerosol paint manufacturer saw a surge in demand and sales of its products instead.
“During the lockdown periods, people spend more time at home, so they turn to DIY activities at home. In our case, our consumers were motivated to spray-paint their vehicles. That’s why Covid-19 did not really affect our business,” CEO of Samurai 2K Ian Ong tells The Edge Singapore.
