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Yeo Hiap Seng draws healthy inspiration from storied past for future growth

Samantha Chiew
Samantha Chiew • 8 min read
Yeo Hiap Seng draws healthy inspiration from storied past for future growth
In just a year, Samuel Koh has brought Yeo Hiap Seng to new heights.
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Yeo Hiap Seng, better known as Yeo’s and one of Southeast Asia’s largest and oldest F&B manufacturers, has come a long way since it started in 1900, having survived World War II, a battle for control within the founding family and the GFC.

Now, with the Covid-19 pandemic, Yeo’s is digging deep into its roots for inspiration and strength to overcome the crisis by tapping higher consumer demand for healthier and more sustainable F&B choices.

Samuel Koh, CEO of Yeo’s, in an interview with The Edge Singapore, says, “Yeo’s has a long history of product innovation and we are already a key player in the dairy alternative segment via our soy portfolio. We believe that this segment will continue to grow exponentially as consumers become more aware of the impact of their F&B choices on their health and the environment.”

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