The tie-up followed Rely’s partnership with e-commerce platform Qoo10. In February, Rely partnered fashion e-commerce giant Zalora. The platforms join existing retailers Charles & Keith, Aldo Shoes, SK Jewellery Group, Limited Edt Sneakers, Playdress Fashion, Well Bred Fashion and other “millennial-centric brands” in providing the payment service.
While players in the BNPL space race to secure partnerships with merchants, Rely is moving up the value chain by targeting entire malls and e-commerce platforms.
Last December, the Singapore-based FinTech start-up announced its partnership with real estate and investment firm Lendlease, offering shoppers at 313@somerset the option of using the payment service, which it claims will “reinvigorate” the retail space and cater to “every shopper”.
