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Singapore's own 'Toy Story' rakes in big bucks with small figures

Jovi Ho
Jovi Ho • 8 min read
Singapore's own 'Toy Story' rakes in big bucks with small figures
Homegrown collectible figurine company XM Studios rakes in millions with fans paying thousands for statuettes.
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With the tagline “a privilege to own”, premium collectible figurine company XM Studios sounds like they are very sure of their place in the business. It is no idle boast however — the homegrown company specialising in creating high-quality hand crafted figurines from popular media franchises and is now among the world’s top players in the collectible figurines industry.

Since obtaining its first intellectual property (IP) licence when the company was founded in 2014, the studio has picked up various awards from international community-led events and even bagged a “Mickey” award for Product of the Year from The Walt Disney Company, also commonly known as Disney.

Their attention to details has also won them the rave reviews from toy collectors. Fans of superheroes from pop culture franchises like DC and Marvel Comics are paying top dollar for these statuettes, with some parting an eye-watering $1,500 for each figurine.

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