With its treasure trove of data, Bloomberg expands into corporate advisory services

(Aug 23): Bloomberg, better known for its financial information terminals and wire service, has become the first major publisher to enter the arena of corporate advisory services.

The financial information provider will use data from across its assets to provide bespoke brand consulting, corporate communications and marketing strategy advice.

By charging clients between US$150,000 and US$200,000 (between $204,450 and $272,614) a month on average, Bloomberg hopes that its consulting offering will boost flagging advertising revenues.

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