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Jakarta Stock Exchange woos millennials with shows, competitions

Bloomberg Published on Wed, Dec 06, 2017 / 2:39 PM GMT+8

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(Dec 6): Indonesia’s stock exchange is having trouble luring retail investors. Their solution? Target the millennials.

While the participation of individual investors in Indonesia is low compared with other Asian countries, those aged between 21 and 30 account for 26%, the biggest share of any age group, according to data from Indonesia Central Securities Deposit. To capitalize on that, the century-old bourse has been holding pop concerts on its trading floor and running photo caption contests in a bid to appeal to younger, would-be market players.

Niken Dewanti and Gita Astika, both university students, were among hundreds of mostly formally-dressed young men and women swaying to the tunes of local musician Glenn Fredly at last month’s installment of those shows. On the sidelines, they sought out tips on maximizing equity returns from booths run by at least one brokerage and the stock exchange.